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窦靖童-River Run:一场试听付费的普及活动

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子承父业似乎是一个再传统不过的事情了,娱乐圈也不例外,耳濡目染的成长环境,可以利用的各类人脉资源,到最后还是子女成就自己事业的一个极好的平台。这几年越来越多的星二代出现在台前幕后,也成就了一番自己的天地。如果说就此星途坦荡,也的确是抹杀了作为星二代的个人努力,星途坦荡并非轻而易举,同样也是需要能力素质和机遇巧合的。

相信对于窦靖童而言,本身的话题性便已经足够了,几乎可以不事宣传,便可以得到别人无法企及的资源,站到台前唱歌发行专辑已经比其他新人少走了不少弯路。而在更早一些时候初试啼声的作品,也为她积累了不少的口碑。特立独行、风格鲜明大概现如媒体以及公众对她的初步印象,而这张全英文的单曲又能展示一些什么,下一步还会如何走,是否将来会成为窦唯式的低调沉稳却不失风格的音乐人,还是成为王菲式的即便如今鲜有作品但仍然是万众追捧的天后,相信也是很多人的期待和关注的。

这一次推出的单曲以付费电子音乐的形式出现,在网易云音乐等平台上从试听开始便需要支付2元左右的费用,当然还有一些平台VIP用户有一些折扣,但也都是试听便需要付费的。虽然为些年,付费音乐这个概念也慢慢地进入了内地受众接受的范围内,但很多时候还是留在的下载付费的过往印象里面,而这一次窦靖童的单曲推出倒是扎扎实实地搞了一次试听付费的普及工作。不过,相信她的受众集中在“网生代”人群里面,这样的新鲜的东西的接受度还是可以期待的。

窦靖童-riverrun

表演者: 窦靖童
流派: 流行
专辑类型: 单曲
介质: 数字(Digital)
发行时间: 2015-12-11
出版者: Grey Waters Ltd.
单曲文案:
窦靖童最新单曲《River Run》,歌曲唱出一个人在面对现代的生活节奏时所表现出的抵触情绪。人与人之间现实的物理接触变少了:他们并未真正活在当下,而是依赖手机间接地感知生活。

“近来,没人交谈
听到了吗?
交谈声震耳欲聋
别靠近它
那些噪音净是欺骗”

创作者也提及到人们生活的浮躁与浅薄;我们是如何紧跟潮流,依靠那些商业品来让自己变得与众不同,但结果却引发我们的嫉妒和攀比心。

“时尚就是玩扮演
没人能成为朋友
虽然你没有领会
但却能感受得到
这就是我们生活中的假象”
在这种场合下,人们只能束缚在机械的城市生活中无法挣脱。作者对她清醒地决定不去听信看似轻松愉快的现代生活,对认识到世界而感到一丝成安慰。

最后,创作者正寻找真实、坦诚的经历,她坚信人们会脱离束缚、虚假,回归到自由与真诚,并最终达到和河流一起“流淌”的状态。

歌词全文:

River Run:
Tunes:
alternative piece
Lyrics:
about the ills of the current generation, no one commit to genuine exchanges / interations anymore, it is a story about writer’s need for direct and genuine human contact and a “person to person” exchange.

Desription
This piece is about someone seeing the trends of modern life and feeling out of touch with these trends. Part of this is about people being out of touch with their physical bodies - they are not really living in the moment but rather are living vicariously through their mobile devices:

Lately, no ones speaking
Conversation, is so deafening
Can you hear it
Don't go near it
These voices are deceiving

Writer also made references to the superficiality of fashion; how we cover ourselves up with trends and commercial products to try and create an identity for ourselves but this attempt to build an identity turns into jealousy and competitiveness:

Fashion is play pretend
Nobody can be friends
You don't see it
But you feel it
This facade is what we live in

In this time and place, people are being influenced by and chained to very rigid pathways of the mechanical city life

There is a sense of triumph in acknowledging how the world is today and her conscious decision not to fall for the easy pleasures of modern life.

Ultimately, writer is searching for a true and genuine experience and has faith that people will break out of it, making genuine exchanges, i.e. talking to each other real etc.

People will soon be free
Coz rivers running deep
Flow with it
Move swiftly
Away from this still illusion

There is hope for the future and a way of life writer subscribes to – we have to revolutionize the current situation and engage in more genuine interactions.

Oh revolution's what we need to face
Or stay quiet let our ages race

River river run run away
Bring the life back into this waste